The first communication campaign for the Auxiliary Capitalization Insurance Fund (TEKA) introduces the benefits of capitalization-based supplementary insurance to a new generation of workers. With the tagline "Invest Today in Your Tomorrow!", the video emphasizes the unique features of the system, including the creation of a personal savings account, state-guaranteed contributions, and the potential for higher supplementary pensions. It also highlights the ease of monitoring individual accounts through the myTEKA digital platform. Targeted at engaging young professionals, the video portrays TEKA as a forward-thinking and secure choice, promoting a brighter financial future through informed decisions today. Created for Choose.
